Hundreds of hours of video and podcast, repurposed every month — effortlessly.
How the Yahoo Sports content team turned a relentless volume of video and podcast recordings into a repeatable content engine.
One of the world’s largest sports media brands
Yahoo Sports is among the most-visited sports destinations on the internet, reaching a massive monthly audience across scores, news, fantasy, video, and podcasts. Its content team produces at a volume few media operations can match — and every recording is raw material for articles, clips, and social.
A few of their shows
From the NFL to fantasy to the diamond — the podcasts feeding the Yahoo Sports content machine.
We repurpose hundreds of hours of video and podcast content each month. With Castmagic, it feels effortless.Ben VP Content Ops, Yahoo Sports
The challenge
A major sports-media brand produces video and podcast content at a pace few teams can match — and every recording is raw material the marketing team is expected to turn into articles, clips, and social.
Doing that by hand, at the volume Yahoo Sports operates at, meant transcription, clipping, and repurposing were a perpetual bottleneck between the recording and the published asset.
What they did
Recordings flow into Castmagic — from the studio, from the feed, from wherever the content originates — and come back as accurate, speaker-labeled transcripts in minutes.
From a single recording, the team drafts the assets their calendar needs: show notes, articles, social posts, and clips, in the brand’s voice, ready to review instead of write from scratch.
The repurposing pipeline runs the same way every time, so volume stops being the enemy.
The result
- Hundreds of hours of video and podcast content repurposed each month.
- A repeatable recording-to-published pipeline instead of a manual scramble.
- The content team freed from transcription and clipping to focus on the work that needs a human.
The workspace behind the work
Every recording becomes a transcript, then the content the team needs — drafted, reviewed, and shipped from one place.
What teams see across Castmagic
See It on Your Own Content
Bring a recording to the demo — we’ll turn it into a content kit live on the call.