How to Start a YouTube Channel: Don't Start Until You Read This

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Starting a YouTube channel can be an exciting and rewarding venture, but it's not as simple as hitting the record button and waiting for the views to roll in. We hate to break it to you, but there's so much more that goes into becoming one of those successful YouTubers regardless of your niche.

YouTube has grown into a massive platform with countless creators vying for attention, making it more challenging than ever to stand out from the crowd. If you're serious about starting a YouTube channel, there are several key factors you need to consider before diving in headfirst.

Pre-launch - Preparing to Start Your YouTube Channel

Before you dive into the world of YouTube content creation, it's crucial to lay a strong foundation for your channel's success. Start by asking yourself, "Why do I want to start a YouTube channel, and what do I hope to achieve?"

Clarity on your goals will guide your content strategy and help you stay motivated.

Next, identify your niche and your target audience—who will benefit from your content, and what are their interests and preferences?

Understanding your viewers will shape your channel's tone, style, and topics.

Finally, consider the commitment required to consistently create and publish quality content. 

When you address these key points upfront, you'll be well-prepared to launch a YouTube channel that resonates with your audience and has the potential for long-term growth.

We also recommend reading our guide to video podcast essentials. Even if you're not starting a podcasting YouTube channel, there's some valuable advice in this post that you might find helpful.

Launch - Setting Up Your YouTube Channel

Once you know your niche, your target audience, and why you want a channel in the first place, it's time to actually create a YouTube Channel. Here's a step-by-step list from YouTube Help on how to create one so you can load your first YouTube video:

1. Sign in to YouTube:

   - Go to and click "Sign In" in the top right corner.
   - Use your Google Account to sign in or create one if you don't have an account.

2. Create a personal channel:

   - Click on your profile picture in the top right corner.
   - Select "Create a channel" from the dropdown menu.
   - Confirm the details (your Google Account name and photo) to create your channel.

Pro Tip: Choose a profile picture that matches what the YouTube channel will be about.

Some creators choose to add an image of themselves, but if your show won't be about you per se, you should create a different image instead. For example, it could be a logo or some special design that tells people what kind of content your channel will be uploading.

3. Alternatively, create a channel with a business or other name:

   - Sign in to YouTube and go to your channel list.
   - Click on "Create a new channel" or select an existing Brand Account.
   - Fill out the details to name your new channel and click "Create."
   - This will create a new Brand Account connected to your channel.

What's the difference between a Personal YouTube Channel and a Business YouTube Channel?

The main difference between a personal YouTube channel and a business channel on YouTube is their purpose and management.

Personal channels are created and managed by individuals, with content revolving around personal interests and experiences.

Business channels, on the other hand, are created using a Brand Account and focus on promoting a brand, products, or services. They can have multiple managers and offer more flexibility in terms of branding and management.

The choice between a personal and business channel depends on your goals, target audience, and desired level of separation between your personal and professional online presence.

4. Customize your channel:

   - Click on "Customize Channel" to add a channel icon, channel banner, and description.
   - Organize your channel by creating playlists and sections.

Related: Check out our guide to YouTube Studio.

5. Upload your first video:

   - Click on the camera icon in the top right corner and select "Upload video."
   - Choose the video file you want to upload and fill out the title, description, and tags.
   - Set your privacy settings and click "Publish."

Pro Tip: Make the YouTube videos you are viewing and the YouTube channels you are subscribing to private.

This will help people focus more on your YouTube channel than the content you are consuming.

Post Launch - Growing and Sustaining Your Channel

Congratulations on setting up your YouTube channel! Now, it's time to focus on attracting viewers and keeping them engaged. Growing and sustaining your channel requires a combination of consistency, engagement, and optimization. 

Consistency and Engagement are the Keys to Growing as a Youtuber

One of the most important factors in growing your YouTube channel is consistency. Your viewers should know when to expect new content from you. Establish a regular upload schedule and stick to it as much as possible. This helps your audience form a habit of watching your videos and keeps them coming back for more.

Consider your target audience's preferences and your own capabilities when deciding on your upload frequency. Whether it's once a week or multiple times a week, ensure that you can maintain the schedule without compromising the quality of your content.

Engage with Your Audience: Build a Community Around Your Channel

Engaging with your audience is crucial for building a loyal community around your YouTube channel. Respond to comments on your videos, ask for feedback, and encourage discussions. This shows your viewers that you value their input and creates a sense of connection between you and your audience.

You can also engage with your audience through other social media platforms. Share your videos on Twitter, Facebook, and Instagram, and interact with your followers there. This helps expand your reach and attracts new viewers to your channel.

Optimize Your Videos for Search: Help Viewers Find Your Content

To attract new viewers, your videos need to be discoverable. This is where search engine optimization (SEO) comes into play. Optimize your video titles, descriptions, and tags to include relevant keywords that your target audience might be searching for.

When crafting your titles, make them concise, descriptive, and engaging. Use the first few lines of your description to provide a clear overview of your video's content, and include relevant links and calls-to-action. Tags should include a mix of specific and broad keywords related to your video's topic.

In addition to textual optimization, ensure that your video thumbnails are eye-catching and representative of your content. Custom thumbnails can significantly boost your click-through rates, so invest time in creating compelling images for each video.

Engage in YouTube SEO Best Practices

There are some additional YouTube SEO best practices to keep in mind. These include, but aren't limited to:

  1. Include your target keyword in your video file name before uploading.
  2. Say your target keyword within the first few seconds of your video.
  3. Write awesome YouTube descriptions that include keywords and timestamps of your video's key takeaways. A program like CastMagic can help you make quick work of this task
  4. Don't underestimate the power of transcripts for videos on your YouTube Channel
  5. Embed your videos on relevant pages of your website or blog.
  6. Create playlists around specific themes or topics to organize your content and encourage binge-watching.
  7. Use YouTube's closed caption feature to provide subtitles for your videos, making them accessible to a wider audience.

Related: Learn our best tips for writing scripts for your YouTube channel.

If you implement these growth strategies and continuously refine your approach based on your audience's feedback and engagement, you'll be well on your way to building a successful and sustainable YouTube channel.

Remember, this won't happen overnight. At least it won't for the majority of you. We know that sometimes a new channel can get favored by the YouTube algorithm and explode quickly.

However, for the rest of you, growing a channel will take time, effort, and amazing YouTube content. Creating videos isn't enough though. Your best bet if you want to grow a new YouTube channel is to stay patient, persistent, and always prioritize delivering value to your viewers.

Use Social Media to Promote Your Videos

CastMagic can also help you with promoting your new YouTube videos. With it you can load your video's URL into the platform and quickly find clips and hooks, as well as quotes from your YouTube videos. From there, you can create social media content using all those juicy quotes!

CastMagic also makes it easy to write a newsletter about your latest videos, generate tweets for, and write threads for Instagram. Learn about our YouTube presets

It's Time to Launch Your YouTube Channel

You now have the knowledge and tools to create a successful YouTube channel.

Let's do a quick recap to launch your new YouTube channel. 


  1. Define your goals
  2. Identify your target audience, and
  3. Decide on your niche

You've laid the groundwork for a channel that truly resonates with viewers. Next, you'll set up your new Youtube channel.


  1. Create a Google account if you don't already have one and sign in
  2. Set up your channel in YouTube Studio
  3. Customize its appearance, and
  4. Optimize your videos for search

As you come up with new YouTube video ideas and hone in on your craft of creating really good videos, you will attract and retain subscribers.

Post Launch:

As you continue to grow your YouTube channel, remember to consistently deliver high-quality content and engage with your audience. Building a community around your channel is key to long-term success on the platform.

To further refine your strategy, take advantage of YouTube Analytics in the YouTube Studio. YouTube Analytics provides valuable insights into your audience's behavior, including watch time, retention rate, and demographics. Use this data to understand what content resonates with your viewers and adjust your approach accordingly.

YouTube Studio is your central hub for managing your channel. Here, you can access analytics, respond to comments, and manage your videos and playlists. Familiarize yourself with the various features and tools available in YouTube Studio to streamline your workflow and make informed decisions about your channel's direction.

Remember, success on YouTube takes time, dedication, and a willingness to adapt. Stay focused on your goals, be receptive to feedback, and always strive to provide value to your audience. With persistence and a commitment to continuous improvement, you'll be well on your way to building a thriving YouTube channel.

So, what are you waiting for? It's time to hit that record button and launch your YouTube channel already.

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