
Podcaster
Online Educator
YouTuber
Paul Saladino is a content creator, author, and advocate of the carnivore diet. He operates a popular YouTube channel where he shares videos on topics related to nutrition, health, and his experiences with an animal-based diet. His content includes detailed discussions on dietary choices, interviews with experts in various fields of health and wellness, and personal insights from his own journey.
Saladino is also known for hosting his self-titled podcast which features conversations with doctors, researchers, and other professionals about optimizing human performance through diet. In addition to his digital media presence, Saladino authored the book The Carnivore Code, which outlines his perspective on the benefits of consuming an exclusively animal-based diet while critiquing prevalent nutritional guidelines.
In all his work, Paul Saladino aims to provide information that challenges conventional dietary norms by advocating for nutrient-dense eating habits centered around meat consumption. By leveraging multiple platforms — books, podcasts, video content — Saladino has built a comprehensive portfolio aimed at educating individuals interested in alternative nutritional strategies.
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- Paul Saladino earned his medical degree from the University of Arizona in Tucson and went on to complete his residency at the University of Washington in Seattle. Following his residency, he became a board-certified Physician Nutrition Specialist. Source
- Paul Saladino's diet consists primarily of meat (2 lbs of 80/20 ground beef and 2 raw egg yolks), organ meats (0.5 oz liver, 2 oz heart, and 2 oz testicle), limited carbohydrates from fruit and honey (3-5 tbsp of honey and 180 g of carbs from fruits like papaya, bananas, pineapple, mangoes, and avocado), and a few ounces of raw dairy (raw cheese and 10 ounces of homemade raw milk kefir), divided into two main meals at 10 AM and 4:30 PM, with a small pre-surf meal at 6:30 AM. Source
- Paul Saladino’s views on the carnivore diet and its benefits have sparked debate within the nutrition community, leading to discussions about dietary practices and the role of carbohydrates in health. Source
- “Eating animals nose to tail is what made us human! Transitioning from scavengers to hunters appears to have been the defining moment in our evolution as humans.”
- “There are examples of heavily muscled bodybuilders who don’t consume animal foods, but in order to maintain this physique, they must ingest tons of highly processed plant protein powders, with all of their heavy metal contaminants, lectins, oxalates, and other anti-nutrients.”
- “The upper limit for protein in our diets seems to be about 40 percent of our total calorie intake, beyond which point we might exceed the liver’s ability to process this macronutrient. This means that 60 percent of our caloric needs must be met by either fat or carbohydrates.”
Self-help
Health & Wellness
Mental Health
Food
Personal Improvement
Paul Saladino attracts an audience primarily interested in health, nutrition, and alternative dietary practices. His followers generally include:
- Health Enthusiasts: Individuals interested in general well-being and health optimization find Paul Saladino's discussions on nutrition, exercise, and overall lifestyle relevant.
- Diet-Specific Followers: People who follow or are curious about the carnivore diet turn to his content for practical advice, meal planning tips, and scientific backing of an animal-based diet.
- Fitness Community: Athletes and fitness enthusiasts seeking dietary strategies that improve performance and recovery are attracted to his insights on nutrient utilization from meat consumption.
- Alternative Health Seekers: People dissatisfied with conventional dietary guidelines explore alternative approaches like those Paul Saladino promotes for potential relief from chronic conditions or weight struggles.
- Lifestyle Experimenters: People who enjoy trying new lifestyle changes and documenting personal outcomes are drawn by his data-driven experimentation with different forms of animal-based eating.
Threads
TikTok
Web
YouTube
Here's why we find Paul Saladino's video on McDonald's secret ingredients engaging:
- Intriguing introduction: Paul Saladino starts the video by posing a question about the ingredients in McDonald's popular menu items, piquing the viewer's curiosity and setting the stage for the content to follow.
- Item-by-item analysis: Paul Saladino examines each McDonald's menu item individually, breaking down the ingredients and discussing their potential health implications. This structured approach makes the information easy to follow and allows viewers to focus on one item at a time.
- Detailed explanations: Paul Saladino provides in-depth explanations of the various ingredients, such as seed oils and preservatives, and their potential effects on human health. He uses technical terms but also offers simplified explanations, making the content accessible to a wide audience.
- Comparisons to healthier alternatives: Throughout the video, Paul Saladino suggests healthier ways to prepare similar dishes at home using whole, unprocessed ingredients. This provides viewers with actionable information they can use to make better food choices.
- Personal anecdotes: Paul Saladino shares his own experiences with eating McDonald's food as a child, adding a relatable and personal touch to the content. This helps create a connection with the audience and reinforces the idea that many people have consumed these ingredients without realizing their potential harm.
- Engaging visuals: The video features close-up shots of the McDonald's menu items, allowing viewers to see the food as Paul Saladino discusses the ingredients. This visual element keeps the audience engaged and supports the verbal content.
- Call to action: Paul Saladino concludes the video by encouraging viewers to eat whole, unprocessed foods and avoid ultra-processed items like those found at McDonald's. He also offers resources for affordable, healthy eating, empowering viewers to make positive changes in their diets.
Here are a few ways to replicate the success of Paul Saladino's McDonald's exposé video:
- Focus on a shocking, curiosity-provoking topic: Fast food ingredients are a popular subject that breeds morbid curiosity. By revealing "secrets" about a major chain like McDonald's, you tap into that inherent fascination and desire to learn the truth. An intriguing title and thumbnail can draw in a large audience.
- Physically show the ingredients and food: Rather than just listing ingredients, Paul Saladino shows each menu item on camera and goes through the components piece by piece. Visually breaking down the food hammers home the points and makes the content more engaging than a simple voiceover.
- Cite specific concerning ingredients: Paul Saladino doesn't just say the food is unhealthy, he highlights particular ingredients like TBHQ, dimethylpolysiloxane, and high fructose corn syrup and explains why they are problematic. Pointing out ingredients that sound concerning or unnatural fuels the shock factor.
- Provide healthier alternatives: After alarming viewers about toxic ingredients, Paul Saladino suggests better versions of each menu item using whole food ingredients. Offering this practical advice empowers viewers with solutions and keeps the video from being purely negative, making it more valuable and shareable content.
