Getting more marketing content out of every recording.
How a brand marketing team turns its recordings into more of the content its calendar demands.
One of the world’s largest B2B marketing companies
HubSpot is a publicly traded marketing, sales, and CRM platform (NYSE: HUBS) that built its growth on content. Through the HubSpot Podcast Network — home to shows like My First Million — it uses media to reach millions of marketers and founders, then repurposes every episode into the content that feeds its funnel.
Shows in the HubSpot Podcast Network
The media engine HubSpot uses to reach millions of marketers and founders.
The challenge
A modern brand marketing team produces a steady stream of recorded content — webinars, podcasts, interviews, exec sessions — that all needs to become articles, social, and campaign assets.
Doing that by hand is the bottleneck between a recording existing and it actually working for the brand.
What they did
Recordings go into Castmagic and come back as transcripts, then drafts in the brand’s voice — ready to review instead of write from scratch.
The team turns one recording into the full set of assets the content calendar needs, without the manual repurposing tax.
The result
- More published content from the same recordings.
- Less time between a recording and the assets it becomes.
The workspace behind the work
Every recording becomes a transcript, then the content the team needs — drafted, reviewed, and shipped from one place.
What teams see across Castmagic
See It on Your Own Content
Bring a recording to the demo — we’ll turn it into a content kit live on the call.