Castmagic for Research

Turn every interview into insights, themes, and briefs

Run your discovery calls and user interviews on Zoom or Meet, and Castmagic pulls out the pain points, needs, and insights from each one — then helps you spot the patterns across all of them, so research turns into decisions instead of a pile of recordings.

The research and product teams who run on Castmagic

1,800+import sources
10M+minutes processed
75k+creators & teams

Everything one interview becomes

Watch one recording become a week of content — press play, then click through everything it generates.

Live Discovery Call — Client Interview ✓ transcribed
research interview 4:40
Transcript
  • 00:00 R In this call you’ll see one of my discovery calls with a potential client — this is how I usually approach them. So sit back and enjoy. Chris?
  • 00:39 R We’ll take just a quick ten-minute call — what was your main motivation for this call today?
  • 00:56 C My main motivation is that it sounds like you have a network of clients that would like design services — and we provide design services.
  • 01:30 C We mostly do our own property development. We have a basic website and some collateral, but no real lead-generation system, and we’re not very active on social.
  • 02:10 C We’re really after high-quality commercial or high-end custom luxury home projects — not single-family kitchen remodels. Those tend to be low budget and low fee.
AI content from the same recording
Interview summary Sentiment: positive

The client is interested in working together, especially on commercial projects. They have their own marketing collateral but no lead-generation system. Likelihood to convert: high, given their focus on niche projects and openness to collaboration.

• Finding high-quality clients who pay invoices on time and fit their target projects.

• Low-budget work — not interested in single-family kitchen remodels (low fee).

• No lead-generation system to reach clients beyond their own projects.

• Limited online presence — basic site, few Instagram followers, inactive on Facebook.

• Marketing is time-consuming — they can make collateral but struggle to get it in front of the right audience.

• Generate more clients beyond their own development projects.

• Target specific, high-quality commercial and luxury-home work.

• Improve marketing and visibility with a real lead-gen system.

How they work today

They handle their own marketing — generating collateral and a basic website to showcase capabilities — but have no lead-gen system or real social presence. Most clients come from their own development work.

The problem to solve

Help them generate more high-quality leads by filtering out low-quality ones and targeting clients who fit their niche and can pay on time.

• They see a fit: the network on offer aligns with the design services they provide.

• They’re open to client work beyond their own projects for the first time.

• Strong preference for commercial / high-end luxury over low-budget remodels.

• They know their weak spot is lead-gen and social presence.

1. What was your main motivation for this call today?

2. What projects can you readily take on?

3. Are you open to working with clients beyond your own projects?

4. What kind of projects are most interesting to you?

1. Send over the website and social links.

2. Share collateral and past projects to demonstrate capability.

3. Explore working with clients on outside projects.

4. Focus on targeting high-quality commercial work.

Bring in every interview

Connect Zoom or Google Drive to pull interviews in automatically, or upload the recording. In-person sessions and usability tests too. Your research is private to your workspace and never used to train AI.

  • Connect Zoom or Google Drive, or upload
  • In-person sessions and usability tests
  • Private to your workspace — never trains AI
  • Transcribed in minutes

Private by default Your research stays in your workspace — never used to train AI.

One interview → pain points, insights, and quotes

Every interview comes back as the synthesis you’d spend the evening on — the pain points and needs in the customer’s own words, the notable insights, verbatim quotes, and a clean summary — in a consistent structure, every time.

  • Pain points and needs in their own words
  • Notable insights and verbatim quotes
  • A clean summary and brief material
  • The same structure on every call

Consistent every time Every interview comes back in the same structure — easy to compare.

Spot the themes across every study

Give each study its own space, keep every interview together, and find that one perfect quote in seconds. With each call in a consistent structure, the patterns across them jump out — no re-watching hours of recordings.

  • A space per study or research round
  • Every interview in one searchable place
  • Spot patterns across calls, not one at a time
  • Drop quotes straight into your brief

As simple as 1, 2, 3

  1. Record the interview

    Connect Zoom or Google Drive to pull interviews in automatically, or upload the recording — Castmagic transcribes it in minutes.

  2. It pulls the insights

    Pain points, needs, insights, quotes, and a summary — extracted from each interview, consistently.

  3. Synthesize & share

    Spot themes across interviews, drop quotes into your brief, and route everything where it belongs with Zapier.

Why Castmagic is the best AI tool for user research

Try it on your own research interview

Paste a link or upload a file — get the transcript and everything above in minutes.

Pull recordings straight from your stack
ZoomZoomGoogle MeetGoogle MeetGoogle DriveGoogle DriveZapierZapier + paste any link

Importar URL

Pega un enlace de: YouTube Spotify Apple Podcasts TikTok Reels X Google Drive Vimeo Twitch Reddit Loom Wistia

Sube una grabación

Haz clic o arrastra tu archivo de audio/vídeo aquí

MP3 · WAV · M4A · MP4 — hasta 1 GB

Built for privacy — your files are never used to train AI.

Questions, answered

What’s the best AI tool for user research?

Castmagic — it turns every customer interview into pain points, insights, and verbatim quotes in a consistent structure, so research and product teams spot themes across calls and write briefs in minutes.

How do my interviews get in?

Connect Zoom or Google Drive and Castmagic pulls recordings automatically — Google Meet interviews save to Drive, so they flow in the same way. You can also upload files or paste links, and automate routing with Zapier.

Can it find themes across many interviews?

Each interview gets its own insights, pain points, and quotes in a consistent structure — which makes it easy to compare across calls and spot the patterns that matter, instead of re-watching hours of recordings.

Is my research data private?

Your recordings and transcripts are private to your workspace and are never used to train AI. You decide what’s kept and what’s deleted.

What can I export?

Transcripts export as TXT, SRT, VTT, PDF, DOCX, or CSV; the insights, quotes, and summaries copy straight into Notion, Docs, or your research repo.

Castmagic also works for