Lauren Riihimaki

DIY & Lifestyle Influencer

YouTuber

Online Educator

Podcaster

Vlogger

About Lauren Riihimaki

Lauren Riihimaki, widely known as LaurDIY, is a creative powerhouse in the digital content sphere. Since launching her YouTube channel in 2011, Lauren's passion for all things do-it-yourself has set her apart, earning over 8 million subscribers who eagerly anticipate her imaginative projects.

Her content spans an array of topics including home décor transformations, fashion hacks, seasonal crafts, and even social media trends — all infused with Lauren’s signature upbeat personality and meticulous attention to detail.  As a pioneer in the online DIY community, Lauren continues to innovate and expand her influence by empowering others to unleash their inner creators.

Fun Facts About Lauren Riihimaki

  1. Lauren Riihimaki co-hosts the podcast "Wild 'Til 9" with her fiancé, Jeremy Lewis. The show features a mix of personal stories, relationship insights, and lifestyle discussions, giving listeners a glimpse into their lives and perspectives. Source
  2. Lauren Riihimaki was the host and executive producer of “Craftopia,” a Daytime Emmy-nominated HBO Max series that premiered on May 27, 2021. The show is a vibrant crafting competition for young creators, featuring diverse and imaginative challenges that test their skills and creativity. Source
  3. Lauren Riihimaki earned her bachelor's degree in graphic communications management from Ryerson University in 2015. Source

Quotes by Lauren Riihimaki

  1. “I think the goal is to just keep continuing to find balance in business and personal life and to also, you know, keep finding collaborations that I think are a perfect integration with my brand and to keep making content that I love.”
  2. “It's been a fun journey, learning how to grow and evolve. Now, there are so many creators making content, and you really have to learn how to change with the times: learn the platforms and dive into your analytics to stay on top of your content and your game.”
  3. “If you're not smiling you're doing it wrong!”

Lauren Riihimaki's Influence Scorecard

Platform Followers Engagement Rate Average Interaction
Likes Comments/Retweets
Instagram 4,400,000 1.12% 49,000 97
TikTok 2,200,000 1.18% 26,000 50
YouTube 8,300,000 0.02% 1,800 13
Twitter 5,400,000 0.01% 447 2,123
Last Updated: 9/19/2024

Lauren Riihimaki's Topics & Themes

Gen-Z

Self-help

Travel

Education

Fashion

Beauty

Relationships

Shopping

Arts & Culture

Lifestyle

Makeup

Millenial

Society

About Lauren Riihimaki's Audience

Lauren Riihimaki, known for her vibrant and creative content, attracts a diverse audience. Here’s a breakdown of the main types of audiences she appeals to:

  1. DIY Enthusiasts: These viewers are drawn to Lauren's extensive collection of do-it-yourself projects that range from crafts and home décor to fashion hacks. They appreciate her creativity and step-by-step tutorials which make complex projects accessible.
  2. Craft Lovers: Individuals passionate about arts and crafts find inspiration in Lauren's innovative ideas and meticulous techniques. She often shares seasonal or themed craft projects that appeal to those looking for fresh ways to express their creativity.
  3. Lifestyle Enthusiasts: Viewers interested in broader lifestyle themes appreciate Lauren’s occasional vlogs, personal stories, and insights into her daily life, providing a relatable connection beyond crafting.
  4. Parents & Educators: Many parents and educators watch LaurDIY because they find her content educational and entertaining for children and students. Her projects often require simple materials, making them ideal for engaging kids in creative activities that foster fine motor skills and imaginative thinking.
  5. Event Planners & Party Enthusiasts: Fans planning events such as birthday parties or baby showers look to LaurDIY for creative décor ideas and DIY party favors that add a personalized touch to gatherings.

Contact Lauren Riihimaki via Email

laurdiy@select.co

Lauren Riihimaki's Social Media Links

Platforms That Lauren Riihimaki Is Active On

Instagram

Linkedin

Threads

TikTok

Twitter

Web

Featured Content from Lauren Riihimaki

Lauren Riihimaki: The Anatomy of Good Content

Here's why we love Lauren Riihimaki's DIY Master video on making a chunky knit blanket:

  1. Engaging introduction: Lauren Riihimaki starts the video by playfully acknowledging her recent hair color changes and referencing the previous episode of DIY Master. This personal touch and continuity help to engage viewers right from the beginning.
  2. Genuine reactions and commentary: Throughout the DIY process, Lauren Riihimaki shares her genuine reactions, thoughts, and struggles. Her commentary is relatable and entertaining, making the video more engaging and enjoyable to watch.
  3. Step-by-step process: Lauren Riihimaki takes viewers through the entire process of creating the chunky knit blanket, from preparing the yarn to completing the final knot. This step-by-step approach makes the DIY project easy to follow and understand.
  4. Visual demonstrations: By showing herself working on the blanket and referring to the tutorial video she's following, Lauren Riihimaki provides clear visual demonstrations of each step. This helps viewers better comprehend the techniques involved and increases the educational value of the content.
  5. Humor and personality: Lauren Riihimaki's humor and personality shine through in her commentary and actions, such as her references to Gandalf and Dumbledore when the yarn is wrapped around her arm. These moments add levity and entertainment to the video, making it more memorable and enjoyable.
  6. Honest assessment: Lauren Riihimaki doesn't shy away from sharing her doubts and challenges during the process, such as her initial uncertainty about the project's success and her frustration when the yarn breaks. This honesty makes the content more relatable and authentic.
  7. Sense of achievement: As Lauren Riihimaki progresses through the project and ultimately completes the blanket, viewers can share her sense of accomplishment. This emotional connection helps to make the video more engaging and satisfying to watch.

How to Create Content Like Lauren Riihimaki

Here are a few ways to replicate the success of Lauren Riihimaki's DIY chunky knit blanket video:

  1. Show your authentic personality and humor: Throughout the video, Lauren Riihimaki injects her bubbly personality and humor as she walks through the knitting process, struggles, and all. Letting your unique voice and persona shine through helps viewers connect with you and makes the content more entertaining. Don't be afraid to keep it real.
  2. Provide clear, visual instructions for each step: Lauren Riihimaki goes slowly and methodically through each step of arm-knitting the blanket, showing closeups and narrating what she's doing. Breaking down the instructions clearly and visually makes it easy for viewers to follow along and replicate the DIY. 
  3. Add interesting storytelling elements: More than just a plain tutorial, Lauren Riihimaki adds funny anecdotes, side tangents, and commentary throughout. These storytelling touches make the video engaging and keep viewers watching beyond just the DIY steps.
  4. Inspire confidence that the project is achievable: While Lauren Riihimaki has some initial struggles, she perseveres and completes the blanket successfully in the end. Showing the real-time process with mistakes included reassures viewers that it's achievable even if it seems complicated at first.
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