Social media agencies run on Castmagic to turn every client’s podcast, video, or webinar into clips, threads, and posts for every platform — white-label, in your client’s voice, in minutes.
The agencies and brands producing social at scale run on Castmagic
Watch one recording become a week of content — press play, then click through everything it generates.
50 min “A PayPal notification came in — Hailey Bieber had ordered. We hand-delivered the box to her house.”
“Subscription is a great business model, but it’s really annoying from a customer perspective if it’s not a good experience.”
“A company can fail because it can’t keep up with its own growth. ‘A good problem to have’ is still a problem that can kill you.”
“We make supplements that work in under an hour — inspired by skincare, where each product has a clear purpose.”
1/ Nishant Samantray left a tech career behind. He and his wife dreamed big with Arrae — no connections, no retail partners. Today? An 8-figure wellness brand. Here’s the story 🚀
2/ It started with confusion in the supplement aisle. They hand-packed every order, wrote notes, even took Polaroids.
3/ Their first big break wasn’t a marketing budget — it was authenticity. One night, Hailey Bieber placed an order. They hand-delivered it to her house. A viral moment was born.
4/ From hand-packing orders to end-caps in Erewhon: lean into customer obsession, move fast, and you might just build a beloved, fast-scaling brand.
Lessons from building an 8-figure wellness brand, fast 👇
• Relentless customer focus — hand-packaged orders with Polaroids, and personally delivering product when it mattered.
• Data-driven decisions — track every meaningful interaction and iterate fast.
• Scale by hiring ahead — bring in experienced operators before you need them.
#ecommerce #wellness #dtc #founderjourney
@Nishant Samantray built @Arrae into an 8-figure wellness brand in just two years — and he’s sharing the inside story 🎙️
From a tech-product background to best-in-class customer experiences: targeted influencer partnerships (including an organic shoutout from @haileybieber), rapid iteration, and relentless customer focus.
#dtc #ecommerce #wellness #brandgrowth #influencermarketing
1 — How Arrae scaled to 8 figures in 2 years
2 — Build products with instant, evident outcomes
3 — Obsess over customer experience (notes + Polaroids)
4 — Make subscription a service, not a scheme
5 — Stay close to the ground to create your own luck
How Arrae became an 8-figure wellness brand — fast 🚀
This week we sat down with Nishant Samantray, co-founder of Arrae — the wellness brand that hit eight figures in just over two years.
Inside: turning technical skills into startup success, the power of customer obsession, and why subscriptions should serve the customer, not the brand.
Listen →
Drop in a client’s podcast, video, or webinar — or paste a link to any YouTube, TikTok, Instagram, or LinkedIn video. Castmagic transcribes all of it, so every recording your clients make becomes raw material for social.
1,800+ sources Pull a client recording from any platform — paste a link or upload a file.
Every client recording becomes the content calendar you’d spend a week building by hand — clips, an X thread, LinkedIn and Instagram posts, a carousel, and a newsletter — generated in minutes.
10+ posts from one recording — clips, threads, posts, and a carousel, every time.
Build a template for each client and each format — hook, thread, carousel, caption — that matches their brand voice. Castmagic turns any recording into that format on demand, so the social sounds like them, not a template.
Each client gets their own space, brand, and templates, and you add the right people to the right clients. Deliver social that sounds like them, keep every client organized, with no shared logins.
Give each client a space and drop in their podcast, video, or webinar — or paste a social link. Castmagic transcribes it in minutes.
Turn each recording into clips, an X thread, LinkedIn and Instagram posts, and a carousel — in your client’s voice.
Export or push to your scheduling tools via Zapier, and run every client from one white-label workspace.
Every client gets their own space, brand voice, and templates — the social sounds like them, not you.
One podcast or video becomes clips, threads, carousels, and posts for every platform — in minutes.
Templates and Zapier automate the busywork, so your team scales output without scaling headcount.
Drop in a YouTube, TikTok, Instagram, LinkedIn, or podcast link — or upload your client’s recording. Get clips, threads, and posts for every platform in minutes.
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Castmagic — it gives each client a white-label space and turns every recording into a month of social (clips, threads, carousels, posts) in their voice, so your team produces more for more clients without adding headcount.
Yes — every client gets their own space with their own brand, voice, and templates, so the social comes out sounding like them. Your team works across all of them in one account.
Clips, X threads, LinkedIn posts, Instagram captions and carousels, hooks, and a newsletter — for every recording, in each client’s voice and your templates.
Yes — paste a link to any YouTube, TikTok, Instagram, or LinkedIn video, or a podcast, and Castmagic transcribes it so you can remix it into new social posts.
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