Castmagic for Research

Turn every interview into insights, themes, and briefs

Run your discovery calls and user interviews on Zoom or Meet, and Castmagic pulls out the pain points, needs, and insights from each one — then helps you spot the patterns across all of them, so research turns into decisions instead of a pile of recordings.

We Power The Best Creators

Everything one interview becomes

Watch one recording become a week of content — press play, then click through everything it generates.

Live Discovery Call — Client Interview ✓ transcribed
research interview 4:40
Transcript
  • 00:00 R In this call you’ll see one of my discovery calls with a potential client — this is how I usually approach them. So sit back and enjoy. Chris?
  • 00:39 R We’ll take just a quick ten-minute call — what was your main motivation for this call today?
  • 00:56 C My main motivation is that it sounds like you have a network of clients that would like design services — and we provide design services.
  • 01:30 C We mostly do our own property development. We have a basic website and some collateral, but no real lead-generation system, and we’re not very active on social.
  • 02:10 C We’re really after high-quality commercial or high-end custom luxury home projects — not single-family kitchen remodels. Those tend to be low budget and low fee.
AI content from the same recording
Interview summary Sentiment: positive

The client is interested in working together, especially on commercial projects. They have their own marketing collateral but no lead-generation system. Likelihood to convert: high, given their focus on niche projects and openness to collaboration.

• Finding high-quality clients who pay invoices on time and fit their target projects.

• Low-budget work — not interested in single-family kitchen remodels (low fee).

• No lead-generation system to reach clients beyond their own projects.

• Limited online presence — basic site, few Instagram followers, inactive on Facebook.

• Marketing is time-consuming — they can make collateral but struggle to get it in front of the right audience.

• Generate more clients beyond their own development projects.

• Target specific, high-quality commercial and luxury-home work.

• Improve marketing and visibility with a real lead-gen system.

How they work today

They handle their own marketing — generating collateral and a basic website to showcase capabilities — but have no lead-gen system or real social presence. Most clients come from their own development work.

The problem to solve

Help them generate more high-quality leads by filtering out low-quality ones and targeting clients who fit their niche and can pay on time.

• They see a fit: the network on offer aligns with the design services they provide.

• They’re open to client work beyond their own projects for the first time.

• Strong preference for commercial / high-end luxury over low-budget remodels.

• They know their weak spot is lead-gen and social presence.

1. What was your main motivation for this call today?

2. What projects can you readily take on?

3. Are you open to working with clients beyond your own projects?

4. What kind of projects are most interesting to you?

1. Send over the website and social links.

2. Share collateral and past projects to demonstrate capability.

3. Explore working with clients on outside projects.

4. Focus on targeting high-quality commercial work.

As simple as 1, 2, 3

  1. Record the interview

    Connect Zoom or Google Drive to pull interviews in automatically, or upload the recording — Castmagic transcribes it in minutes.

  2. It pulls the insights

    Pain points, needs, insights, quotes, and a summary — extracted from each interview, consistently.

  3. Synthesize & share

    Spot themes across interviews, drop quotes into your brief, and route everything where it belongs with Zapier.

Try it on your own research interview

Paste a link or upload a file — get the transcript and everything above in minutes.

Pull recordings straight from your stack
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Built for privacy — your files are never used to train AI.

Questions, answered

How do my interviews get in?

Connect Zoom or Google Drive and Castmagic pulls recordings automatically — Google Meet interviews save to Drive, so they flow in the same way. You can also upload files or paste links, and automate routing with Zapier.

Can it find themes across many interviews?

Each interview gets its own insights, pain points, and quotes in a consistent structure — which makes it easy to compare across calls and spot the patterns that matter, instead of re-watching hours of recordings.

Is my research data private?

Your recordings and transcripts are private to your workspace and are never used to train AI. You decide what’s kept and what’s deleted.

What can I export?

Transcripts export as TXT, SRT, VTT, PDF, DOCX, or CSV; the insights, quotes, and summaries copy straight into Notion, Docs, or your research repo.

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