Media companies run on Castmagic to repurpose every show, video, and interview into blog posts, clips, social, and newsletters — across every channel and brand, at scale, in one workspace.
Media brands producing content at scale run on Castmagic
“Castmagic is just a great product. When it came to creating content around The Calum Johnson Show it made our life a lot easier.”
Calum JohnsonHost, The Calum Johnson Show Watch one recording become a week of content — press play, then click through everything it generates.
48 min ClickUp didn’t buy its way to a billion impressions — it built a system. Chris Cunningham, a founding member and head of social marketing, turned the company’s social presence into one of B2B SaaS’s most influential, now generating 200M+ impressions a month.
The core idea: “shots on goal.” Take as many calculated, low-budget swings as possible, then double down on what hits. ClickUp builds recurring shows and characters — not one-offs — and tests formats ruthlessly before scaling the winners across TikTok, LinkedIn, Instagram, and YouTube.
The lesson for any team: consistency and iteration beat shortcuts. Block the time, treat content as a system, and measure shares over likes.
“I took a bet that all companies were going to have content creators if they wanted to compete in this game.”
“It took us about that six-to-eight-week mark before we really started having videos hit 4 million.”
“A lot of going viral is just a formula — you gotta test, you gotta learn, and you gotta iterate.”
“We brought back nostalgic songs, then put it to a business-relatable thing — we hit so many parts of your brain.”
Always block time specifically to create content ⏰
No matter how busy my week gets, I set aside non-negotiable slots just for shooting and producing. Consistency compounds — if you don’t prioritize content, it won’t get done.
Each week that means I lock in time to:
🎬 Batch-film 4–5 videos in one go
📝 Turn voice notes on walks into posts
🗒️ Use AI to turn scripts into LinkedIn, X & more
There’s 1 framework behind ClickUp’s $4B content engine that any team can use — without burning out:
The “iterative, show-based system.”
• Build recurring shows and characters, not one-offs
• Test each format ruthlessly — 40+ videos to find the pattern
• Double down on the hits: repeat, remix, spin across platforms
Focus on repeatable shows tied to your ICP and you unlock reach *and* connection.
00:00 Scaling ClickUp’s content strategy
04:14 From outbound sales to inbound content
09:56 Personalized video for closing deals
13:16 A consistent weekly creation system
19:29 The writer’s room process
24:39 Testing and iterating for virality
38:46 Brand vs. performance by company stage
Bring every podcast, video, livestream, and interview you produce into one library — paste a link from any platform or upload your own files. It’s all transcribed, searchable, and ready to repurpose.
1,800+ sources Bring in audio and video from any platform — paste a link or upload a file.
Every minute you record comes back as a speaker-labeled transcript in minutes — and stays searchable forever. Your whole back catalog becomes a content archive you can mine any time.
Minutes, not hours Turn a 48-minute episode into a week of content before it’s even published.
Build a template for every channel you publish to — blog post, X thread, newsletter, YouTube description, show notes — that matches your brand voice. Castmagic turns any recording into that format on demand, so a week of cross-channel content drafts itself.
Run every show, vertical, and brand from one account. Give each its own space, add producers, editors, and social leads with the right access, and keep your whole content operation in sync.
Connect your shows’ RSS, paste links from any platform, or upload — Castmagic transcribes everything automatically.
Turn each recording into a blog post, clips, social, a newsletter, and show notes — in your brand voice, with your templates.
Export or push to your CMS and social tools via Zapier — and run every brand and team from one workspace.
Templates turn each recording into a blog post, thread, newsletter, and show notes in your brand voice.
Bulk-import and RSS keep your whole back catalog transcribed, searchable, and ready to repurpose.
Run every show, vertical, and brand from one account, with the right people on each.
Paste an Apple Podcasts, YouTube, X, LinkedIn, Instagram, or TikTok link — or upload your own audio and video. Turn every recording into content for every channel, in minutes.
Import URL
Upload a recording
Click or drag your audio/video file here
MP3 · WAV · M4A · MP4 — up to 1GB
Built for privacy — your files are never used to train AI.
Yes — Castmagic is built for teams producing content at scale. Bulk-import back catalogs, connect RSS for automatic processing, and turn every recording into a full cross-channel pack without adding headcount.
Build a template and recurring prompts for each channel and brand, and Castmagic generates blog posts, threads, newsletters, and show notes in that exact voice and format — every time.
Give every show, vertical, or brand its own space with its own templates and team access, so your whole content operation runs from one account without getting tangled.
A blog post, clips, titles, social posts for every platform, an X thread, a newsletter, show notes, and SEO keywords — everything you need to publish across channels.
Castmagic — it turns every recording into a full cross-channel content pack (blog, clips, social, newsletter) in your brand voice, and runs every show and brand from one workspace, so you publish more across every channel.
Castmagic also works for
