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89 min In our latest webinar, product leader Kevin Yien (ex-Square, eBay, PayPal) shared the hard-won tactics behind how he builds products and teams.
His big ideas: send an “unsell email” at the offer stage to test a candidate’s real commitment; keep a decision log so you actually see the outcome of every call you make; and never settle for “looking through bent glass” — get direct exposure to customers.
On craft, his take was blunt: writing is the PM’s most underrated skill, and the job is to “draw the perimeter” of the problem so the team can fill it.
“A PM should draw the perimeter of the problem space — then eng and design can go as crazy as they want inside it.”
“PMs need reps making decisions, documenting the rationale, and seeing the outcome. That’s the decision log.”
“No PM should settle for looking through bent glass — you need direct exposure to the raw material. End of story.”
“At the offer stage, candidly outline the challenges of the role — an ‘unsell email’ to test real commitment.”
• Send an “unsell email” to hire for real commitment.
• Writing is the PM’s most underrated skill.
• Keep a decision log to sharpen product sense.
• Get direct customer exposure — no second-hand reports.
• Draw the perimeter; let the team fill it.
00:00 What makes a great PM
04:28 The “unsell email” in hiring
35:20 Why writing is the #1 PM skill
46:30 Drawing the perimeter & constraints
01:10:15 The decision log
01:25:05 Direct exposure to customers
🧵 5 unorthodox PM tips from Kevin Yien (ex-Square):
1. Send an “unsell email” before you hire
2. Writing is your most underrated skill
3. Keep a decision log
4. Get direct customer exposure — no “bent glass”
5. Draw the perimeter; let the team fill it
Missed it? Kevin Yien’s 4 unorthodox PM tips (on demand)
Thanks for registering for our session with Kevin Yien. In case you missed it — or want a refresher — here’s the replay and the highlights.
→ Watch the on-demand recording
→ The “unsell email” hiring tactic
→ How to keep a decision log
Want help putting these into practice? Book a call.
Drop in a Zoom or GoToWebinar recording, a YouTube Live, or a virtual panel — or paste a link. Castmagic transcribes it, so every session you host becomes raw material for content.
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Every webinar becomes the content you’d spend a week building by hand — a blog recap, the best clips, social posts, and nurture emails — so one session keeps working long after it airs.
Evergreen Turn a one-time event into on-demand assets that keep capturing demand.
Build a template for each asset you publish after a webinar — blog recap, LinkedIn post, nurture email, clip caption, on-demand page — in your brand voice. Castmagic fills it from any recording on demand.
Upload the Zoom or webinar recording, or paste a link. Castmagic transcribes it in minutes.
A blog recap, clips, social posts, and nurture emails — in your brand voice, ready to publish.
Push to your CMS, social, and email tools via Zapier, and turn one session into evergreen content.
A single webinar becomes a blog post, clips, social, and nurture emails — the whole funnel, in minutes.
Turn a one-time event into evergreen, on-demand assets that capture demand long after it airs.
Templates and recurring prompts mean every asset is publish-ready and on brand.
Drop in a Zoom, YouTube, or webinar recording — or paste a link. Get a blog post, clips, social, and nurture emails in minutes.
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Castmagic — it turns every webinar into a blog post, clips, social posts, and nurture emails in minutes, so a single session keeps generating leads on demand instead of disappearing after it airs.
A blog recap, clips, social posts, an X thread, nurture emails, key takeaways, chapters, and on-demand landing-page copy — everything you need to keep promoting it.
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Build a template and recurring prompts for each asset, and every output comes back in your brand’s voice and format.
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